Challenges facing - Human Resource Availability , identifying existing resources and high competition for talent.

In order to implement the differentiation strategy organization will require skills and knowledge. Furthermore, there is a high demand for skilled workers, since every organization's intention is to sustain the competitive advantage and survive in the market. Therefore, the demand for skilled workers raises. retention of skilled employees and hiring skilled professionals has become a challenge for human resource department. (Schramm,J 2016)

Determining and identifying the distinctive capabilities of existing employees also very important while implementing competitive strategies. Strategic Human resource management to be determined above distinctive capabilities with “resource-based view” in order to ensure the existence of required skills, knowledge and motivated employees, to sustain the competitive advantage. (Armstrong.M, 2010)

Resource Based View

Source : Armstrong’s essential human resource management practice: a guide to people management / Michael Armstrong.

As shown, the aim of the resource-based view is to identify and develop the capabilities of human resource. the resource-based view will help to develop the strategic thinking of managers, understand the key strategic issues and solve difficulties strategically to make sure the organizational strategic goals are in the correct path. Developing the strategic thinking of employees will facilitate the implementation of the organization strategies. Furthermore, the resource-based view will identify and also will develop the unique and distinctive characteristics with creating a Human resource pool with unique capabilities, which cannot be imitated and it will sustain the competitive advantage of the organization.  (Armstrong.M, 2010)

Reference :

• Armstrong, M. (2010) Armstrong’s essential human resource management practice: a guide to people management. London, Kogan Page.

• Schramm,J (2016) The Big Issues Facing HR. SHRM [on line]. Available at<https://www.shrm.org/hr-today/news/hr-magazine/0316/pages/the-big-issues-facing-hr.aspx>.[Accessed on 23rd  April 2019].